Post by account_disabled on Mar 7, 2024 4:20:00 GMT -5
The to know who the right person is so you send the best message to them. The reason content marketing fails more often than not is due to a lack of research. You should never create your personas based on your assumptions or hunches alone. And you without a doubt should neverI repeat neverjust try to get everyone and anyone on your email list or as your customer. Keep in mind that quality trumps quantity and if youre optimizing for quantity then youre just another annoying spammer. You want your content marketing to be welltargeted.
If you do that youll be more effective. Advertisement Step Country Email List Gather Information You can figure out who your target audience is through research observation interviews surveys and competitive analysis. Heres a few questions to ask yourself when developing your personas What products or services are my prospects or customers using that I compete with complement or that might translate to interest in my offering Where do these people hang out online Is there any low hanging fruit Are there people already doing what you want them to do just somewhere else What do my best customers have in common or what trends do I notice that will help me target my messaging to prospects.
Step Make Lists then its time to make lists of these prospects from any online database network or marketplace like these sources Twitter Mailchimp LinkedIn and Facebook groups Meetup Industry conference websites Trade association forums and directories Job boards like Indeed on LinkedIn etc. Public legal filings CrunchBase AngelList Glassdoor Yelp Shopify Etsy Kickstarter Builtwith Datanyze Seeddb.com Step Target Once you collect all this information and make your lists youll know where you should be targeting your prospects online. Learn more about how to craft a customer persona in this tutorial How to Get to Know Your Customers David Masters May . Do Keyword Research Think of SEO this way If a customerfocused content marketing program is the sandwich then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich.
If you do that youll be more effective. Advertisement Step Country Email List Gather Information You can figure out who your target audience is through research observation interviews surveys and competitive analysis. Heres a few questions to ask yourself when developing your personas What products or services are my prospects or customers using that I compete with complement or that might translate to interest in my offering Where do these people hang out online Is there any low hanging fruit Are there people already doing what you want them to do just somewhere else What do my best customers have in common or what trends do I notice that will help me target my messaging to prospects.
Step Make Lists then its time to make lists of these prospects from any online database network or marketplace like these sources Twitter Mailchimp LinkedIn and Facebook groups Meetup Industry conference websites Trade association forums and directories Job boards like Indeed on LinkedIn etc. Public legal filings CrunchBase AngelList Glassdoor Yelp Shopify Etsy Kickstarter Builtwith Datanyze Seeddb.com Step Target Once you collect all this information and make your lists youll know where you should be targeting your prospects online. Learn more about how to craft a customer persona in this tutorial How to Get to Know Your Customers David Masters May . Do Keyword Research Think of SEO this way If a customerfocused content marketing program is the sandwich then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich.