Post by account_disabled on Mar 6, 2024 6:28:13 GMT -5
Being an internationally renowned brand in the manufacture and sale of active ingredients for the chemical industry and enjoying a good market position does not always go hand in hand with dominating the search results (SERP). This is more common than we think. Above all, in industries with business models based on distribution networks, with products controlled by law (in the case of medicines), and where the impact of digitalization is limited. Even so, it is possible to star in a success story like our client's: A large manufacturer of active ingredients in the chemical industry. Many consolidated companies with big brands in the physical space may have great difficulty taking advantage of the potential of the Internet to boost their visibility and brand. However, with an appropriate strategy and clear lines of action, it is possible to move forward, even for the most “Brick and Mortar” companies, a roadmap that promotes: Online brand visibility. Greater retail sales without skipping the value chain. or boost both at the same time. Well, in the last 12 months, our agency, , has managed to completely transform the online visibility of an active ingredient manufacturing company.
The metrics speak for themselves: Increased impressions from 50,000/day to 330,000/day, representing an impressive increase of 560%. Increased clicks from 1,800/day to 5,300/day, experiencing a staggering 194% growth. This success is due to an effective SEO strategy, accompanied by a comprehensive approach to addressing the web development and design Cell Phone Number List challenges this client faced. Quite a challenge for the team led by Jose Joaquín Rodríguez . Key Lessons to Take Away from the Success Story If you don't have time to read our success story, but you've come here, it's because you know you don't want to miss it. For this reason, we suggest that you save this page in your bookmarks. Or, you can also copy and save the following key points in your notes: Essential Technical SEO : Resolving technical and programming problems on a website is essential to avoid errors and non-optimized redirects, thus improving visibility in search engines. User interface design based on heuristic principles: Web design plays a prominent role in user experience . And search engines increasingly tend to prioritize the user experience.
Having a website that follows the principles makes the job of positioning easier. Content Cleaning: Simplifying the structure and reducing unnecessary URLs helps focus on high-quality content, avoiding problems such as "thin content" and duplicate content. Relevant Content Strategy: Collaborating closely with the client to create content that meets user demand is essential to gain visibility in search engines and social networks. Control crawl and link juice budget: Optimizing the structure and content of a website helps improve crawl budget and link juice, which is essential for optimal performance in search engines. Especially on large websites. All these points, well combined and worked on, show that an SEO strategy can transform the online presence of any company in a short period of time. Even in a large corporate company. Achieving increases of 560% in impressions and 194% in daily clicks. Context and starting point: Company that manufactures active ingredients for the chemical industry Our client was facing a complicated situation. They had just faced a brand change so the website had recently been renewed, which left unresolved problems derived from an unsuccessful web migration. Additionally, their website had a large amount of content focused on topics related to the COVID-19 pandemic.
The metrics speak for themselves: Increased impressions from 50,000/day to 330,000/day, representing an impressive increase of 560%. Increased clicks from 1,800/day to 5,300/day, experiencing a staggering 194% growth. This success is due to an effective SEO strategy, accompanied by a comprehensive approach to addressing the web development and design Cell Phone Number List challenges this client faced. Quite a challenge for the team led by Jose Joaquín Rodríguez . Key Lessons to Take Away from the Success Story If you don't have time to read our success story, but you've come here, it's because you know you don't want to miss it. For this reason, we suggest that you save this page in your bookmarks. Or, you can also copy and save the following key points in your notes: Essential Technical SEO : Resolving technical and programming problems on a website is essential to avoid errors and non-optimized redirects, thus improving visibility in search engines. User interface design based on heuristic principles: Web design plays a prominent role in user experience . And search engines increasingly tend to prioritize the user experience.
Having a website that follows the principles makes the job of positioning easier. Content Cleaning: Simplifying the structure and reducing unnecessary URLs helps focus on high-quality content, avoiding problems such as "thin content" and duplicate content. Relevant Content Strategy: Collaborating closely with the client to create content that meets user demand is essential to gain visibility in search engines and social networks. Control crawl and link juice budget: Optimizing the structure and content of a website helps improve crawl budget and link juice, which is essential for optimal performance in search engines. Especially on large websites. All these points, well combined and worked on, show that an SEO strategy can transform the online presence of any company in a short period of time. Even in a large corporate company. Achieving increases of 560% in impressions and 194% in daily clicks. Context and starting point: Company that manufactures active ingredients for the chemical industry Our client was facing a complicated situation. They had just faced a brand change so the website had recently been renewed, which left unresolved problems derived from an unsuccessful web migration. Additionally, their website had a large amount of content focused on topics related to the COVID-19 pandemic.