Post by account_disabled on Feb 27, 2024 5:16:07 GMT -5
Selling one product is great, however, selling more than one, establishing yourself as a reference on the subject and also strengthening the relationship with the consumer is even better. And we are not talking about any dishonest practice, but about an action already consolidated in the market: joint selling. This is a way to maximize profit and complement customer needs transparently. We prepared a post about the concept, in addition to differentiating it from other practices and teaching you how to apply it in your daily life. Check out! What is joint selling Co-selling is a strategy in which a company offers one or more complementary products at an appropriate time. Thus, the business provides an advantageous condition for the consumer to purchase merchandise similar to the one being purchased.
The practice is effective because it helps both the company and the customer, as there is the possibility of offering a discount when purchasing more products. Imagine, for example, that Chinese Thailand Phone Number List the consumer wants to buy a shock absorber cushion. The price of the piece is 120 reais. However, an experienced salesperson can offer something better: a complete shock absorber kit , with the proportional price of each part reduced in relation to what the customer would pay for the separate items. This way, both the store and the buyer win and establish a good relationship. Likewise, the seller must be very careful not to “push” items that do not have much to do with what is being purchased. After all, the store may even make good money right away, but this is not an interesting practice for those who want to provide a good experience in the long term. The difference between tying and joint selling You may have already come across the term “tied sale.
Is it the same thing as joint transaction? Definitely not! In fact, the practice is illegal, according to article 39 of Law 8078 and also the Consumer Protection Code. This is because tying is defined as imposition , on the part of the seller and the store. In this case, the buyer is obliged to purchase a certain commodity if he wishes to purchase another. Let’s see what article 39 of Law 8078 says: “The supplier of products or services, among other abusive practices, is prohibited from: (Wording given by Law No. 8,884, dated 6/11/1994) I – condition the supply of a product or service to the supply of another product or service, as well as, without just cause, to quantitative limits;” Therefore, be sure to clarify to the consumer that they are under no obligation to purchase more than one product. There is also conditional sales, another illegal practice . The difference is related to quantities. For example: a store puts a certain product on offer.