Post by account_disabled on Feb 27, 2024 4:50:35 GMT -5
The phrase “Better safe than sorry” is widely used to say that it is better to prevent something and avoid it, rather than suffer the consequences later. These brands learned this phrase the hard way. At the end of the year, everyone makes compilations of the best and worst things that happened. Take a look at the failures that managed to ruin the reputations of well-known brands, and the lessons these crises teach us. 1. Hawkers "Mexicans, put on these glasses so that your eyes don't look swollen tomorrow during the construction of the wall," referring to the threat of Donald Trump, the president-elect of the United States, to build a wall that separates both countries, it was the Hawkers México tweet that caused a fire on Twitter. spout the Hawkers Mexico The company responded on social networks that the community manager is Mexican, and that they did it because in Mexico they laugh at everything. The tweet did not like the Formula 1 driver, Checo Pérez, who announced his break with the brand. “What a bad comment. Today, I end my relationship with HawkersMX. “I will never let anyone make fun of my country.” Lesson: Prevention is better than sorry. It's never a good idea to post things that could hurt someone, even if it's a joke. 2. Aeromexico Aeroméxico faced a crisis due to illegal resale of tickets. Two hundred passengers in Madrid could not get a seat that would take them back to Mexico City. They could not return home due to lack of free seats on the airline's flights. The passengers were carrying the so-called free or staff tickets, that is, free tickets for Aeroméxico employees subject to availability, which they had purchased on the black market or illegally from airline workers or intermediaries, for half the price. . Photo: Julio Sánchez Onofre.
The Mexican airline explained that its New Zealand WhatsApp Number workers have the right to a series of free tickets per year that they can give to family, friends or third parties without any type of control, for which the company is not responsible. Lesson: Recognize the problem and come forward, instead of hiding without providing any information. 3. La Costeña In July, a La Costeña employee posted a selfie on social media in which a person appears to be urinating on the products. The photo went viral. La Costeña waited a week to publish a statement in which it publicly apologized and condemned the employees' behavior. Lesson: A photo, a comment or a rumor is enough to ruin a company's reputation. It is important to have a plan to handle the crisis and not wait too long to apologize. It is much more difficult to regain credibility after a problem like this. Delaying a week in publishing a statement speaks badly of the brand. 4. Yoplait Yoplait México launched a campaign in October that invites women to toast to belonging to the female gender, because it is not easy at all. In the spot that caused controversy, a group of women appears singing and dancing in a tavern. Most of the comments he received were negati“I get up in the morning, like my husband, I go out to work, like my husband. “I come back destroyed, like my husband, but I make dinner,” says the most criticized phrase. Yoplait's reaction was to make the Twitter account private due to the number of messages against the campaign. Yoplait Mexico private account Lesson: Do not ignore comments from followers even if they are negative opinions . 5. Facebook In November, Facebook faced a lot of criticism for promoting fake news that affected the results in the US elections. 44% of people in the United States use Facebook as a news source, according to the Pew Research Center. That means the platform is an important factor in shaping public opinion. During the presidential campaign, incorrect information on Facebook had more impact on the social network than true information.
Instead of connecting people, as its mission states, what it is really doing is dividing the world. People have deleted friends and family because of what they post on their wall. Mark Zuckerberg, the founder of Facebook, believes that fake news is only a small percentage of all news on the platform, and doubts that it could have affected the election result... although many believe otherwise. Lesson: People are more likely to accept false information and ignore true information. People hear what they want to hear. 6. Wells Fargo Wells Fargo joins the list of companies that have seriously damaged their reputation by mishandling crisis situations. Last September it was discovered that the bank had created approximately two million fake accounts to boost its profits; although this was not the first time the brand faced a similar situation. Already in 2014, the company had faced information that its employees were trying to achieve their work goals through fraudulent accounts and credit cards. The explanation: Wells Fargo imposed aggressive sales policies on its workers. After a decade of boasting about these tactics that created massive fraud, CEO John Stumpf admitted to Congress that he really doesn't know what he's doing. His apology only got Democratic Senator Elizabeth Warren to demand his resignation . Wells Fargo faces multiple fraud lawsuits Lesson: At the first sign of a crisis, verify the magnitude of the damage and apologize to the victims. It is essential to act, not wait. 7. Uber, Lyft y Airbnb A study published by professors at the Massachusetts Institute of Technology (MIT), Stanford University and the University of Washington suggested that drher sharing economy platforms, including Aribnb, engaged in discriminatory practices when more easily accept users whose names "sounded like white people." This triggered a detailed look at the platforms that found that while Lyft drivers have information about the identity of their passengers to screen them in advance, Uber drivers only receive information about the user once they have begun the ride.
The Mexican airline explained that its New Zealand WhatsApp Number workers have the right to a series of free tickets per year that they can give to family, friends or third parties without any type of control, for which the company is not responsible. Lesson: Recognize the problem and come forward, instead of hiding without providing any information. 3. La Costeña In July, a La Costeña employee posted a selfie on social media in which a person appears to be urinating on the products. The photo went viral. La Costeña waited a week to publish a statement in which it publicly apologized and condemned the employees' behavior. Lesson: A photo, a comment or a rumor is enough to ruin a company's reputation. It is important to have a plan to handle the crisis and not wait too long to apologize. It is much more difficult to regain credibility after a problem like this. Delaying a week in publishing a statement speaks badly of the brand. 4. Yoplait Yoplait México launched a campaign in October that invites women to toast to belonging to the female gender, because it is not easy at all. In the spot that caused controversy, a group of women appears singing and dancing in a tavern. Most of the comments he received were negati“I get up in the morning, like my husband, I go out to work, like my husband. “I come back destroyed, like my husband, but I make dinner,” says the most criticized phrase. Yoplait's reaction was to make the Twitter account private due to the number of messages against the campaign. Yoplait Mexico private account Lesson: Do not ignore comments from followers even if they are negative opinions . 5. Facebook In November, Facebook faced a lot of criticism for promoting fake news that affected the results in the US elections. 44% of people in the United States use Facebook as a news source, according to the Pew Research Center. That means the platform is an important factor in shaping public opinion. During the presidential campaign, incorrect information on Facebook had more impact on the social network than true information.
Instead of connecting people, as its mission states, what it is really doing is dividing the world. People have deleted friends and family because of what they post on their wall. Mark Zuckerberg, the founder of Facebook, believes that fake news is only a small percentage of all news on the platform, and doubts that it could have affected the election result... although many believe otherwise. Lesson: People are more likely to accept false information and ignore true information. People hear what they want to hear. 6. Wells Fargo Wells Fargo joins the list of companies that have seriously damaged their reputation by mishandling crisis situations. Last September it was discovered that the bank had created approximately two million fake accounts to boost its profits; although this was not the first time the brand faced a similar situation. Already in 2014, the company had faced information that its employees were trying to achieve their work goals through fraudulent accounts and credit cards. The explanation: Wells Fargo imposed aggressive sales policies on its workers. After a decade of boasting about these tactics that created massive fraud, CEO John Stumpf admitted to Congress that he really doesn't know what he's doing. His apology only got Democratic Senator Elizabeth Warren to demand his resignation . Wells Fargo faces multiple fraud lawsuits Lesson: At the first sign of a crisis, verify the magnitude of the damage and apologize to the victims. It is essential to act, not wait. 7. Uber, Lyft y Airbnb A study published by professors at the Massachusetts Institute of Technology (MIT), Stanford University and the University of Washington suggested that drher sharing economy platforms, including Aribnb, engaged in discriminatory practices when more easily accept users whose names "sounded like white people." This triggered a detailed look at the platforms that found that while Lyft drivers have information about the identity of their passengers to screen them in advance, Uber drivers only receive information about the user once they have begun the ride.