Post by account_disabled on Feb 22, 2024 4:33:10 GMT -5
Queso Crema Philadelphia®, the leading cream cheese brand in Mexico, donated 10,200 Christmas dinners in 9 states of the republic to low-income girls and boys supported by Comedor Santa María, becoming the first brand to sponsor an initiative of this type for the association. The donation is part of the launch of its “The rich is not forgotten” campaign, which highlights the connection, longing and reunion with our loved ones during these Christmas holidays. Transporting you through food to delicious and unique moments. Philadelphia® Cream Cheese has been part of Mexican tables for more than 60 years, during which it has become the undisputed leader of the category, as it is currently consumed in 45% of the country's homes and 92% of people identify to the brand, according to Nielsen.
For eight years, Mondelēz México and Queso Crema Philadelphia® have collaborated with the Comedor Santa María association, which feeds more than 10,200 low-income girls and boys daily in 32 soup kitchens distributed throughout the country. As a complement to this initiative, Mondelēz Mexico employees participated in three different donation and volunteering activities, through which Saudi Arabia Mobile Number List more than 6 thousand employees donated hours of community support in three different activities to benefit the children of the Santa María Comedor. The participants delivered 4,200 Christmas letters, 6,154 toys to the families of the association, and 31 participated as volunteers during the distribution of Christmas dinners this December 23. Throughout its history, Philadelphia Cream Cheese® has participated directly in key moments in the development of the food industry, and has positioned itself as a brand that promotes moments of connection and family coexistence through its brand purpose.
When we come together, everything tastes better.” “The 'The rich is not forgotten' campaign speaks of the power that the holidays have to reconnect with our loved ones through the flavors and seasonal food that is so special for us Mexicans. Christmas is the season of greatest sales for Queso Crema Philadelphia, so we took on the task of creating a truly memorable initiative to close this year with a flourish and link the brand's purpose with a social cause that also reminds us to everyone the importance of reuniting with our loved ones on these dates.” Commented Pilar Sánchez, Marketing Director for Mondelēz México. In this sense, the “The rich is not forgotten” campaign will seek to convey the importance that Christmas dinners have for Mexican families through the promotion in the media and social networks of some of the most iconic seasonal recipes for Philadelphia® Cream Cheese.
For eight years, Mondelēz México and Queso Crema Philadelphia® have collaborated with the Comedor Santa María association, which feeds more than 10,200 low-income girls and boys daily in 32 soup kitchens distributed throughout the country. As a complement to this initiative, Mondelēz Mexico employees participated in three different donation and volunteering activities, through which Saudi Arabia Mobile Number List more than 6 thousand employees donated hours of community support in three different activities to benefit the children of the Santa María Comedor. The participants delivered 4,200 Christmas letters, 6,154 toys to the families of the association, and 31 participated as volunteers during the distribution of Christmas dinners this December 23. Throughout its history, Philadelphia Cream Cheese® has participated directly in key moments in the development of the food industry, and has positioned itself as a brand that promotes moments of connection and family coexistence through its brand purpose.
When we come together, everything tastes better.” “The 'The rich is not forgotten' campaign speaks of the power that the holidays have to reconnect with our loved ones through the flavors and seasonal food that is so special for us Mexicans. Christmas is the season of greatest sales for Queso Crema Philadelphia, so we took on the task of creating a truly memorable initiative to close this year with a flourish and link the brand's purpose with a social cause that also reminds us to everyone the importance of reuniting with our loved ones on these dates.” Commented Pilar Sánchez, Marketing Director for Mondelēz México. In this sense, the “The rich is not forgotten” campaign will seek to convey the importance that Christmas dinners have for Mexican families through the promotion in the media and social networks of some of the most iconic seasonal recipes for Philadelphia® Cream Cheese.